Don’t Dis Dads: How Smart Marketers Engage Modern-day Fathers
It’s refreshing to see that marketers are quickly realizing that dads (especially those that stay at home and do the majority of shopping and household decision making) are a huge, upcoming market...
View ArticleMarketers Are (finally) Realistically Identifying With the Modern Dad
Two million. That’s 2,000,000! The number of stay at home dads in the U.S.* That is a pretty hefty number for advertisers to leave out of their marketing strategy – or worse yet, belittle or make fun...
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